Non-Linearity

Non-linearity

Moments last forever.
Decades pass in a jiffy.
Light memories from long back linger and live
Heaviness from yesterday is distant. Forgotten.
Time sails. It comes back in waves.
Out of order. Scattered and frothy.
A song, presque vu - words fail.
A tune, circling the vocal chords. Elusive. Slippery.
An ache, a tug, felt in the heart. Mind rummages for the root.
Cause trying to catch up with the effect.
Out of order. But not out of order
Galaxies chide glaciers to slow down. Why the glacial haste? 
Reason, in vain, tries to bound experience
Some battles won. Pride, but little joy
War not. War is experienced; not won or lost
Expression is experience. Experience is expression
All a storm in a teacup

-Vijay Ganti

Shelley, Greek Mythology and a breathtaking iPhone app

A few weeks and some ago, 3 people met to plot the launch of an app. An app, we believe, is breathtaking in its beauty and imagination. We treaded down that usual path of listing all things we could do to launch our app as quickly as possible. It became evident soon that we had to match the impact of our launch with the audacity of the app. We all agreed that we needed to go for broke, in the shortest span of time with meager resources. The shift from the left side of the brain to the right side was palpable. Creativity and poetry were cool again.

The tag line of “Love at first swipe”, I am told, has an instinctive appeal and stickiness. I cannot help but feel a tinge of pride when I hear that. But my favorite is the other phrase and second theme of our launch- “Productivity Unbound”.



Let me describe why that is the case. If I look at our market from a poet’s eyes, I see that productivity has been oppressed and punished under the rule of the imperfect monopolies. The parallels to the Greek story of Prometheus are quite stark. Prometheus was bound and tortured by the “Monarch of Gods and Daemons” – Zeus. But according to Aeschylus’ version of the myth, release of Prometheus happens by reconciliation with the oppressor, Zeus. On the other hand if you prefer Shelley’s lyrical classic, Prometheus Unbound, his release is an outcome of mysterious weakening of Zeus’ position. Now that is more analogous to what I see happening in our market. The weakening forces of monopoly (monarchy) are what are causing freeing of productivity, much like Shelley’s Prometheus Unbound. Hence as a tribute to the creative genius of Shelley and his lyrical brilliance I picked the theme of “Productivity Unbound”.The similarity of abstract ideas is only bolstered by further similarity of prefixes.

An ode to a lyrical genius is incomplete though without an attempt at poetry, no matter how feeble. This was the genesis of the quintet that lacks in rhyme scheme, but fares well in symmetry of ideas

 It looks small to the eyes 
 To some that bounds what it can do 
 But some imagine away the boundaries 
 And then the possibilities are limitless 
 To the mind’s eye it's not small anymore

See the outcome above. (a couple of lines were added as post script)

I am humbled by the ambition and audacity of these giants (Shelley and Aeschylus) in the vastness of ideas they capture and ensuing beauty it generates. But I am not shy of getting inspired by them to achieve every bit of my potential, no matter how small it may be relative to theirs.  This opportunity to draw abstract linkages that bridge eras on a blank canvas is plain good fortune.   

My unabashed love for what I market...

As I have trotted the globe (from Auckland to Long Beach), visiting EMC OnDemand customers and prospects, I couldn’t help but get inspired by the poetic resonance that customers felt with the EMC OnDemand value proposition.  In one of those empty moments, after a nightcap on a lazy Saturday, I instinctively reached for my pen and it flowed thus….    

     

Easier, faster, better – An Ode to EMC OnDemand

IT is saddled with ECM shelf-ware

There are many reasons, and then some more

The tale begins now, so be aware

This will all but shake you to the core

‘tis not me but Forrester’s tone

Pray but why the users ignore

Implementations are unstable, users moan

Making application usage a hated chore

What you don’t know can’t hurt you, say the wise

Never was this more wrong than now

Expertise, my friend, is what IT needs, surprise surprise!

If you want your business to lead the Dow

Get the spring in your step, swagger and command

Acquire IT agility with EMC OnDemand

If any of the following are true -

1.       You liked the sonnet

2.       You liked the attempt but think that you can help with the iambic pentameter

3.       You like many other are excited  by EMC OnDemand’s value proposition
Reach out to me here or through the comments below.